Play-Doh’s first set for adults is peak ‘kidulting’

Blooms by Play-Doh gives your favorite childhood toy an adult-centric glow-up.

It’s a Tuesday night, and outside my apartment, my neighbors are still gathering to set off the last Fourth of July fireworks, sip a cold drink, and enjoy some final celebratory barbecues. Inside, my fiancée and I are playing with Play-Doh.

Before you judge us too much, this Play-Doh isn’t the same stuff that we all grew up swirling into snakes and accidentally leaving out on the counter. This is Blooms by Play-Doh, the brand’s first set purpose-made for adults in the 70-year history of Hasbro, the........

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