Alamo Drafthouse CEO clears the air on that controversial new phone policy

Alamo Drafthouse loyalists are upset over a move to a digital ordering system, but the company says it’s on track to have its best year for box office revenue since 2019.

[Photos: dohee/Adobe Stock, Brandon Bell/Getty Images]

In February, Alamo Drafthouse—the theater chain known for its food and drink service, retro branding, and diverse film programming—started rolling out a major operational change. The brand phased out its on-paper food and drink ordering system for a QR code system that requires viewers to order from their phones. The move was designed to solve a host of operational problems for the brand’s employees and........

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