The manicure is a $25 billion habit Katia Beauchamp wants you to quit

Her new brand, Buff Beauty, makes the case that the healthiest, best-looking nail is a bare one—and that the salon was always optional.

[Source Photos: Buff Beauty]

It’s 4 p.m. on a Sunday. You’re at the nail salon because you have a meeting Monday morning that requires you to look polished and put-together. In theory, this is supposed to be a relaxing part of your weekend. But in practice, you’re thinking about how this is eating into time you’d spend grocery shopping and prepping your kid’s lunch for tomorrow. To add insult to injury, when you finally pay, the mani-pedi comes to more than $100 with tip.

For a large share of American women, this isn’t a splurge: A........

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