Meet the children’s literature startup that wants to unseat Scholastic as the king of the book fair

Literati has spent years rebuilding the elementary school book fair into something closer to an art installation. Now, with an acquisition by private equity, it’s ready to scale fast.

Imagine walking into your elementary school library and finding it transformed overnight into a forest at dusk. Mossy green canopies arch over the bookshelves. Glowing mushrooms create a path between display cases. Twinkle lights flicker through the leaves like fireflies.

This is the Everglow Forest, one of the recent book fair themes........

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