Don't get too excited, but something very special is going to happen.

Sometime this month - so presumably between now and Tuesday - the new-look official government website, Gov.UK, will 'go live', as they say, these days.

It follows a £532,000 'brand refresh' by M & C Saatchi. This ain't any old refresh, it's a half-a-million pound refresh.

Still, if you're feeling sceptical, let me reassure you that the taxpayer has got its pound of flesh out of the Saatchis. Half a million quid sounds a lot of money, particularly when you've got a £22 billion black hole to fill, but a lot of work has gone into this rebrand.

Sometime within........

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