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LILLEY: What qualifies Jagmeet Singh to run Canada’s top tourism office?

35 0
02.08.2026

Destination Canada is the $142-million-a-year agency responsible for marketing Canada to the world. Yet Mark Carney’s government appears poised to appoint Jagmeet Singh, a man with no meaningful tourism or marketing experience, to lead it.

CTV broke the news on Wednesday with industry insiders blasting the appointment.

LILLEY: What qualifies Jagmeet Singh to run Canada’s top tourism office? Back to video

“This is an insult both to the industry and to the organization itself,” one industry insider told CTV. “This is not a roving diplomatic appointment. This is a marketing organization that is responsible for $1 billion worth of economic activity in Canada.”

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A big job with big economic stakes

Tourism is a massive industry. International visitors spend more than $30 billion annually in Canada and the sector accounts for close to 2% of GDP. Which raises an obvious........

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