menu_open Columnists
Murali Nethi

Murali Nethi

Entrepreneur

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Why Are Gen Z Shoppers Obsessed With Retro Brands? The Psychology Behind the Nostalgia Trend — and How to Cash In on It

Nostalgia marketing leverages "newstalgia" to provide Gen Z with a sense of comfort and authenticity through retro aesthetics.

20.03.2026 8

Entrepreneur

Murali Nethi

People Buy Based Off Emotion — That’s Why You Need to Sell How Your Product Makes Your Customers Feel

Here's why emotional connection drives buying decisions — and how shifting your messaging from features to feelings can make your brand more...

09.03.2026 9

Entrepreneur

Murali Nethi

Want Higher Profits with Less Competition? Here's How a Hyper-Focused Niche Does Exactly That

Here's how micro-niches outperform broad markets by targeting hyper-specific audiences, solving precise problems and building stronger loyalty.

17.02.2026 4

Entrepreneur

Murali Nethi

Are You Leaving Millions on the Table? 5 Little-Known Negotiation Secrets to Maximize Payday

These five negotiation secrets can help you avoid costly mistakes, strengthen your position and walk away with millions more when selling your first...

30.01.2026 10

Entrepreneur

Murali Nethi

6 Ways to Turn Your Small Town Business Into a Local Success Story

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

09.12.2025 10

Entrepreneur

Murali Nethi

Stop Following This Popular Startup Advice — It's Quietly Destroying Businesses

These common but misleading pieces of startup advice can harm your company before it even has a chance to survive.

17.10.2025 8

Entrepreneur

Murali Nethi

This Is the Marketing Strategy Every Small Business Can Afford

Discover why localizing your marketing and services is crucial for small business success today.

05.09.2025 9

Entrepreneur

Murali Nethi

Why Do Customers Say Yes to Buying — But Don't Follow Through? Discover the Hidden Reasons Behind Lost Sales

Discover why potential customers often agree they like your product or service but still walk away without purchasing. Learn the hidden barriers...

01.09.2025 9

Entrepreneur

Murali Nethi

Why Nobody's Reading Your Company Blog — and How to Fix It

If your company updates are being ignored, it might be time to rethink your strategy. Here's how to craft updates that actually get read — and drive...

18.07.2025 7

Entrepreneur

Murali Nethi

6 Reasons Your Perfect Product Isn't Selling — and How to Avoid the Marketing Mistakes Behind Them

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly)...

30.06.2025 7

Entrepreneur

Murali Nethi

How to Quit Your Job With Confidence and Go All In on Your Side Hustle

Your side hustle is gaining traction, but the fear of leaving the security of your 9-to-5 job is holding you back. This article explores how to...

15.05.2025 4

Entrepreneur

Murali Nethi

Set Boundaries in These Key Areas to Save Your Sanity — and Your Business

Discover the key areas where boundaries are essential to maintain focus, productivity and well-being in your business journey.

25.04.2025 5

Entrepreneur

Murali Nethi

6 Simple Steps to Revamp Your To-Do List in Just 30 Minutes

Many to-do lists fail because they're often too vague, overwhelming or not prioritized effectively. Find out how to fix yours today.

15.04.2025 7

Entrepreneur

Murali Nethi

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term...

11.03.2025 6

Entrepreneur

Murali Nethi

Don't Let These 8 Common Expenses Stunt Your Growth and Drain Your Profits

Here are a few common business expenses that likely won't deliver a return on your investment — so it's time to reevaluate them.

22.02.2025 10

Entrepreneur

Murali Nethi

7 Things Every Growing Business Needs to Monitor to Scale Successfully

Discover the key factors every growing business must monitor to ensure successful scaling. From financial health to customer experience, these seven...

07.02.2025 10

Entrepreneur

Murali Nethi