menu_open Columnists
Makena Finger Zannini

Makena Finger Zannini

Entrepreneur

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

How to Set Boundaries With Your Clients Without Losing Business

How to Set Boundaries With Your Clients Without Losing Business

Many business owners associate setting boundaries with clients with a bad outcome for their business. It can actually work in the opposite way. Here's...

18.08.2025 1

Entrepreneur

Makena Finger Zannini

How Adding More Offers and Services Can Actually Harm Your Business — and What to Focus on Instead

How Adding More Offers and Services Can Actually Harm Your Business — and What to Focus on Instead

It's tempting to add more offers to your small business, but it comes with downsides to your positioning and operations.

15.08.2025 2

Entrepreneur

Makena Finger Zannini

Most Businesses Overcomplicate Their Marketing Strategy. Here's Why — and What to Do Instead.

Most Businesses Overcomplicate Their Marketing Strategy. Here's Why — and What to Do Instead.

Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.

15.08.2025 5

Entrepreneur

Makena Finger Zannini

How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners

How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners

This quick guide helps you calculate your runway and what to do if it's shorter than you thought.

13.08.2025 2

Entrepreneur

Makena Finger Zannini

How to Cut Costs in the Right Places and Do More With Less

In this time of stress for many small businesses, thoughtful cost-cutting can make your company leaner, more agile and scalable without sacrificing...

15.07.2025 4

Entrepreneur

Makena Finger Zannini

Value-Based Pricing Has Gotten Popular — But It Doesn't Always Work. Here's How It Could Derail Your Business.

Value-based pricing can be effective, but there are significant downsides every founder needs to consider.

14.07.2025 4

Entrepreneur

Makena Finger Zannini

How to Know If Your Business Is Actually Ready for a Full-Time, In-House Hire

Here's what founders need to ask themselves before making an in-house hire.

11.07.2025 3

Entrepreneur

Makena Finger Zannini

How to Utilize AI in Your Business While Minimizing Environmental Harm

AI can significantly boost business efficiency and client experience, but its environmental impact, especially in energy and water use, is...

07.07.2025 5

Entrepreneur

Makena Finger Zannini

How I Built a 7-Figure Business in Less Than 8 Months by Making This Simple But Powerful Shift

Free up your time and unlock real growth in your business through strategic outsourcing.

08.05.2025 3

Entrepreneur

Makena Finger Zannini