menu_open Columnists
Jonatan Sodergren

Jonatan Sodergren

The Conversation

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Now that it’s big business, nostalgia is a thing of the past

The market for retro entertainment has never been bigger. But certain companies may be in danger of overdoing it.

14.08.2026 10

The Conversation

Jonatan Sodergren

Why Heineken’s zero-alcohol London Underground campaign fell flat

An expert in the marketing of zero-alcohol drinks explains what went wrong.

27.01.2026 10

The Conversation

Jonatan Sodergren