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Ian Shepherd

Ian Shepherd

Forbes

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Why Celebrities Are Choosing YouTube Shows Over Late-Night TV

Why Celebrities Are Choosing YouTube Shows Over Late-Night TV

Ad spending on traditional late-night TV dropped to $209 million in 2025. That’s an 85% decline from eight years earlier, with about 20% of that...

22.07.2026 6

Forbes

Ian Shepherd

Brands Want Creators’ AI Likeness Rights But Contracts Aren't Keeping Up

Last month, YouTube Shorts rolled out new AI-powered avatar features that allow creators to generate videos using AI versions of themselves. At nearly...

15.05.2026 10

Forbes

Ian Shepherd

How Coachella Became The Ultimate Content Goldmine For Creators

Every April, Coachella becomes a global cultural broadcast. And in 2026, creators are controlling that broadcast. This weekend, more than 100,000...

13.04.2026 20

Forbes

Ian Shepherd

Why The Creator Economy Is Now Wall Street Ready

13.01.2026 30

Forbes

Ian Shepherd