The bizarre true story of Disney’s failed US history theme park
How we tell the story of the United States — and who’s included in it and how — has been an ongoing battle in the country for decades. It’s one currently being waged by the Trump administration, such as when it scrubbed references to Jackie Robinson and Harriet Tubman from government webpages in the name of clamping down on “DEI.”
And in the 1990s, Disney had a particularly zany idea of how to tell the story of America — one that set off a culture war as the company sought to create an amusement park focused on US history, warts and all.
Disney’s America, the doomed amusement park, would have contained the story of immigration told through the Muppets’ musical-comedy stylings. It would have had sections dedicated to the Industrial Revolution, Native America, and the Civil War. It would, as Disney executives put it at the time, “make you a Civil War soldier. We want to make you feel what it was like to be a slave.”
The ensuing battle over Disney’s America would be one of Disney’s biggest failures — and a precursor to battles we’re still fighting today.
To learn more about what Disney tried to do, what ended up happening, and what it all means, Today, Explained co-host Sean Rameswaram spoke with historian Jacqui Shine.
Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.
Where does this story begin?
It begins with Michael Eisner, who came to Disney as its CEO and chairman in 1984. Eisner is ambitious, aggressive. Over the next 10 years, in what Disney buffs called the Disney Renaissance, the company has this enormous critical and commercial success with a run of animated movies. The juggernaut of this is The Little Mermaid, followed by Beauty and the Beast, The Lion King and Aladdin.
Maybe high on that supply, Eisner announces this plan for what he calls the Disney decade, which is this broad expansion of the company’s parks and resorts. The most high-profile project here was Euro Disney Resort, which is now Disneyland Paris. And there’s high expectations for the Disney decade and for the success of the Parks program.
This doesn’t go quite the way that they hope it will. Euro Disney doesn’t do well at opening. It loses nearly a billion dollars in its first year. So the failure of Euro Disney leads the company to want to pivot to more US expansion on smaller park projects.
In 1991, the head of the parks division brings Eisner and Disney’s president Frank Wells to Colonial Williamsburg. This inspires this plan for a history-themed Disney Park, Disney’s America.
They want to........





















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