President Donald Trump speaks during a bill signing with dairy farmers in the Oval Office of the White House on January 14, 2026, in Washington, DC. | Anna Moneymaker/Getty Images

After decades of declining sales, whole milk consumption has been on the upswing in recent years. Its return was crowned when, last month, the Trump administration published updated federal dietary guidelines that recommend full-fat dairy, like whole milk, and passed a new law that allows public schools to serve whole milk, which had been effectively prohibited since 2012 in an effort to reduce students’ saturated fat intake.

Cue a flurry of odd social media posts from the Trump administration’s offices.

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One bore an illustration of President Donald Trump as a 1950’s-era milkman, while an AI-generated video had Health and Human Services Secretary Robert F. Kennedy Jr. drinking whole milk in a dark nightclub. Perhaps the strangest post was made by the US Department of Agriculture, which released a video of kids posing for department-store portraits repeating “drink whole milk” as ominous electronic music pulses in the background.

Every action on the internet has an equal and opposite reaction, so many social media users are sharing their theories about the milk posting blitz. Is this a MAHA thing, considering Kennedy’s demonstrated love for saturated fat? Is this a racist dog whistle, given that white supremacists have made milk their beverage of choice........

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