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Swatch Is Planning a “Royal Pop” Follow-Up to the MoonSwatch in a Week

Swatch is being very sneaky about what they’re teasing. Luckily, we only have to wait until May 16 to find out what they’re launching. Probably.

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Hand it to Swatch. They still know how to properly tease out interest in an audience over the span of weeks, even in this age of product leaks and immediate PR blitzes that release all the tension of suspense before it even gets a chance to build up. Ever since the Swiss watch monolith, the world’s largest watch company, launched the Swatch x Omega MoonSwatch in 2022, fans have been waiting for the next great collaboration.

Well, Swatch has been teasing over the past few weeks, and even though they’re mum on the details, signs are pointing toward a May 16, 2026 unveiling of… something. Nobody knows what it looks like, or even what........

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