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Shots Fired: Panasonic’s Latest Fujifilm Fighter, the Lumix L10 Premium, Is Available for Preorder

Panasonic’s legendary Lumix point-and-shoot camera is back with a brand-new model to take on Fujifilm.

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Hand it to the Fujifilm X100. That series, released in its initial iteration way back in 2010, didn’t invent the fixed-lens digital camera, but it did much to publicize it to the point that the DSLRs that once dominated sales of serious digital cameras are becoming something of an endangered species.

Panasonic is no newcomer to the market, but its latest entry in the long-running Lumix line of fixed-lens digital cameras, the Lumix L10 Premium, is the direct descendent of a much-beloved Lumix LX100 II that was discontinued in 2022. The newly announced camera, unveiled to the world on May 12,........

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