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People Are Camping Out for the Saturday Launch of the Swatch Royal Pop Collab

Here’s how to get one Swatch’s latest watch collab, the Royal Pop, in all eight colorways.

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New York City’s Times Square is magical and all, but I typically quicken my pace when I’m forced to walk through it, rather like the way in which somebody would leave a burning movie theater. How hungry for a product launch would you have to be in order to voluntarily camp in it for days on end?

Business Insider’s reporter took a ramble through Times Square and saw people who’d been sleeping on the sidewalk outside the Swatch store for days in order to score Swatch’s latest collaboration when it launches on Saturday, May 16: the Audemars Piguet x Swatch Royal Pop.

gotta get there in........

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