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Fujifilm’s Weird Little Vertical Camera Is on Sale—and It Rips

Vertical photograph finally gets taken seriously by a major camera brand.

By Matt Jancer | Reviewed by Ysolt Usigan

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I called it “2025’s weirdest camera” when it launched in June 2025. Fujifilm’s X Half was nothing like the Fujifilm X1000. The latter is a serious tool for street photographers, despite its fixed lens, and its APS-C sensor shoots the digital equivalent of 35mm film shots. It also costs twice as much as the X Half.

The X Half shoots vertical photographs, like how TikTok’s rise made taking smartphone pics in portrait mode popular. It’s funky but well suited to today’s social media, and right now it’s down to $549. Its retail price........

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