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Amazon Announces Prime Day for June 2026—Here’s Everything We Know So Far

Fancy yourself a savvy deals hunter? Check out these Prime numbers.

By Matt Jancer | Reviewed by Ysolt Usigan

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At this point we’re well on our way to Prime Week. Amazon Prime Day returns later this month, and it looks like Amazon has found a way to break time and the universe itself by constructing, through sheer might and funding, the longest day of the entire year. Prime Day—we’re still going with day, singular, I see—is back and running from June 23 to through the end of the day on June 26.

Amazon typically offers its best deals on Amazon gear, such as Echo smart home devices, Fire TVs, and Kindles, during the Prime Day sales event. Other brands get in on the action, too. KitchenAid never disappoints with its stand mixers, which rarely go on sale. Anker computer accessories, Levi’s jeans, Sony headphones, Lodge cast-iron cookware. There’s a lot to expect.

We’ll keep updating this post as we get more details on deals worth your time. And hell, we’ll update it with warnings against deals that aren’t worth your time, too, because like any sale there’s bound to be crap and fake deals. It’s just as important to know what not to buy as it is to know what’s worth your hard-earned dough.

when is amazon prime day 2026?

When does Prime Day start? Prime Day 2026 goes live at midnight Pacific Daylight Time on Tuesday, June 23. That means at 11:59 PDT on Monday, you’re still waiting. One minute later and the floodgates open. And for my East Coast friends, that’s 3 a.m. EDT.

Then at soon as it ticks over into Saturday, June 27, it’s over at midnight PDT. And again, my East Coast pals, that means 3 a.m. EDT on Friday June 27. You get four full days of shopping: the 23rd, 24th, 25th, and 26th. If you fire up your laptop on June 27, hoping to score a Prime Day deal, it’ll be too late. Just keep that bit of semantics on the Amazon Prime Day dates in mind. It doesn’t run through the end of the 26th; it runs until the 26th.

Some early deals are already live. You may be wondering, do you need Prime for Prime Day? Well, yes. Prime Day deals are only for Amazon Prime members. If you don’t have an Amazon Prime membership yet, you can sign up now........

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