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4 Magazines Delivered to Your Door

Remember When Jack White Was in a Commercial That Aired Once at 2 AM and Then Immediately Disappeared?

The ad aired just once in its entirety, only in the U.K. and at 1:55 a.m. 

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In 2006, Coca-Cola launched a 100-second-long ad with visuals by Japanese artist Nagi Noda and original music by Jack White. Noda had done several ad campaigns already, and her kitschy, pop-art-style work backed by White’s eclectic and familiar sound seems like a commercial no-brainer.

But Coca-Cola aired the ad only once in its full length, and only on the United Kingdom’s Channel 4 at 1:55 in the morning. A 30-second version was aired during an MTV awards show in Australia, and bootleg recordings circulated for a time. Shortly after, the soda brand announced the full-length showing in April. After that, the ad was never shown again for reasons that are allegedly still unknown.

It could be that Coca-Cola didn’t want to be overshadowed by the World Cup, which was........

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