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‘Chatfishing’ Is Becoming a Thing on Dating Apps, and It’s Already Getting Weird

From AI-written flirting to fake vacation photos, singles are using artificial intelligence to reinvent themselves online.

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Dating app profiles have always been a little generous with the truth. The height rounds up, and the photos are from three years and one haircut ago. Now the charming person on the other end of the chat might not even be writing their own messages.

Scientific American calls it chatfishing, and AI is becoming increasingly common in dating. According to a 2025 study from Match and the Kinsey Institute, 26% of singles were using AI to help with their dating lives, a 333% increase from the previous year. Another survey from Norton found 60% of online daters suspected they’d already received AI-written messages from a match. The other 40% might just be giving people too much credit.

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