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The Bookless Club: Are you glued to the Olympics?

Even though I don’t much care for the Olympics, I’ll keep watching. Not for the medal count but for the drama

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According to the International Olympic Committee, we’re simply loving these Winter Games. Across the globe — even in non-traditional winter sports markets such as Brazil and Australia — people are tuning in in record numbers to watch the Games. Broadcast and streaming figures for Milano-Cortina 2026 are leap-frogging over anticipated numbers. A lot of this success is due to unprecedented digital engagement. Social media engagement has doubled since the Beijing Games in 2022. In the U.S. alone, the Games average 24.3 million viewers on NBCUniversal platforms each day.

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