Sydney Sweeney is hot.

The 29-year-old actress knows it. Her fans know it. So do the companies that keep putting her in ad campaigns.

So what's the big deal?

Not much, actually – until you factor in the politics other people have associated with her.

Last summer, Sweeney created a kerfuffle for starring in an American Eagle jeans ad that highlighted a play on the words “jeans” and “genes.” Progressives piled on across the internet, treating the blue-eyed, blond-haired Sweeney and her playful, tongue-in-cheek campaign as some kind of eugenics dog whistle.

Sweeney survived the silly uproar and returned this year for another American Eagle jeans ad. She’s also been promoting her own lingerie line, SYRN. 

The latest "scandal" involves another ad campaign – this time for Novig, a sports trading app (think Polymarket, but for sports). Sweeney shot a series of photos for them this month, strategically placed sports gear covering the essentials and nothing else. The tagline: “Just sports.” 

Is it provocative? Sure. It's........

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