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Mom finds long-lost grocery receipt from 1997. She bought 122 items for a shockingly low price.

11 0
15.01.2026

It's no secret that grocery prices today are astronomical. As people look for more ways to save on their grocery bills, it can spark nostalgia for days when groceries didn't cost an arm and a leg, like back in the 1990s. One mom recently unearthed a long-lost grocery receipt from June 20, 1997 that proves how much grocery prices have skyrocketed.

TikToker Zoe Dippel (@zoeydippel) shared an H-E-B grocery store receipt that had been tucked into a baby book from her mother-in-law. It showed a massive shopping trip with a seemingly minuscule total compared with today's grocery prices. The 122 items cost just $155.

"POV: her mom saved a grocery receipt from 1997," the video caption reads.

I WISH!!!! #heb #viral #groceryshopping #fyp @Courtney

The women were stunned as they went item by item through the receipt, sharing what certain products cost back in 1997. A few examples include:

"We were immediately shocked," Dippel told TODAY.com. "As we started reading off the prices, our jaws dropped … It wasn't until that moment that I truly realized how much the world has changed in nearly 30 years."

Viewers had lots to say in the comments about how expensive groceries have become:

"That is WILD 😭😭😭."

"I used to fill UPPPPP a whole shopping cart at H‑E‑B for like $150 😭 I miss those days."

"It makes me sick to my stomach to see how expensive groceries have become. It's validating tbh, to see your mom's receipt."

$155 to $500 is CRAZY!!!!! WHAT?!? No wonder we are all struggling to survive out here. 🤣 Our parents had it so good!!!! #fyp #viral #heb #groceryshopping @H-E-B

Many viewers also asked Dippel to do a price comparison by buying the exact same items today to see the full difference, and she followed through. In a follow-up video post, she shared that she input all of the items into H-E-B's online curbside pickup shopping feature to get an estimated price for today's cost, and the total was astounding.

As she starts to add up the items, Dippel says, "This is going to be bad." For example, she shares that Little Debbie brownies now cost $5.75 and a bag of coffee is $9.43. After looking up the price of each item, the total comes out to $504.11—a more than 200% increase.

"$155 to $500 is CRAZY!!!!! WHAT?!? No wonder we are all struggling to survive out here. 🤣 Our parents had it so good!!!!" Dippel captioned the second video.

Once again, viewers had plenty to say in the comments:

"We aren't mad enough about this. THANK YOU for doing this"

"Now THIS is journalism."

"And boomers will tell us 'work harder', 'y'all are lazy' 😂."

Dippel's posts highlight the challenges many Americans are feeling. "It's honestly wild to see how dramatically grocery prices have changed due to inflation," Dippel told TODAY.com. "It's impossible to ignore how broken the system feels."

"What's for dinner?" has been asked by kids for millennia, probably, and the most common answers depend on both where and at what time in history it was asked. In ancient times, people were limited to what they could hunt or gather. Medieval recipes look different than what people ate in the 19th century. And what our grandparents ate when they were children was different from what our kids eat today.

Obviously, people couldn't DoorDash Chipotle in the '70s, but when someone on Reddit asked people born before 1970 what they ate for dinner most weeks, there were some standard meals a lot of Americans clearly ate regularly growing up. Lots of meatloaf and beef stroganoff. Pork chops and chop suey. Convenient assistance from Shake n' Bake, Hamburger Helper and TV dinners. Canned fruits and veggies. So much Jell-O.

Here are some of the most popular responses:

"Overcooked pork chop, minute rice, canned green beans, canned fruit cocktail

Spaghetti with ground beef and sauce made from a packet (Durkee?)

Pot roast (whatever cut of meat was on sale) cooked with Lipton onion soup mix. Frozen peas. Canned peaches.

Meatloaf with mashed potatoes and canned green beans. Canned pears

Shake n bake chicken and scalloped potatoes from a box. Canned fruit of some kind.

On awesome days Chef Boyardee pizza mix from a box.

I liked LaChoy chop suey.

Always with a jug of milk on the table."

Meatloaf was a staple dinner.Photo credit: Canva

"So I think many of our moms went to the same home ec classes. Our house also had on rotation:

Goulash: It wasn’t what I have come to understand is Hungarian Goulash, but ground beef/spices/tomatoes.

Chicken Diane: Way overcooked chicken with rosemary, thyme and other seasonings.

Meatloaf: Yes, ketchup on top.

And the ever-present rice. Dad bought an aluminum rice cooker from his time in Japan and we had rice (he added soy sauce on top) 3x per week. The other side was baked potatoes.

The big treat!!!??? Chef Boy Ar Dee pizza from a tube on Friday once per month. Mom had a round aluminum baking pan and make dough, spread the included sauce on the dough, add the Parmesan Cheese (in the included packet). That was the biggest treat - and in all honesty I would go back to that day cause I miss my mom. Best pizza ever."

- YouTube www.youtube.com

"Hamburger patty or braised round steak, green salad, canned vegetable (peas, beans, corn, beets). Occasionally a baked potato. Sometimes my mom would toss chicken in a flour/seasoning mix and bake it and we'd have oven fried chicken--maybe once every couple of weeks. We got beef from a cousin so it was cheap, and chicken was expensive.

Mom also made spaghetti with ground beef, and beef stew with the tougher cuts of the cow. Oh--and liver--God how I hated liver night.

We always had cheap grocery store 'ice milk' in the freezer for dessert."

Spaghetti is still a classic.Photo credit: Canva

"Sunday - Spaghetti/macaroni and homemade spaghetti sauce and a salad.

Monday - Roast chicken, a side (potatoes, Rice-a-Roni), and a veg.

Tuesday - Pork chops, a side (potatoes, Rice-a-Roni), and a veg.

Wednesday - Spaghetti/macaroni and homemade spaghetti sauce and a salad.

Thursday - Rump or sirloin steak, a side (potatoes, Rice-a-Roni), and a veg.

Friday - breaded and fried fish (ugh--haddock, halibut, or cod if the latter was on sale), a side (potatoes, Rice-a-Roni), and a veg.

Saturday - Rump or sirloin steak, a side (potatoes, Rice-a-Roni), and a veg.

Dessert would be supermarket ice cream (carton, usually Neopolitan), Jello chocolate pudding, Table Talk pie (usually apple)."

Why were pork chops so popular?Photo credit: Canva

"Typical meals: stroganoff made with ground beef and egg noodles. Pot roast. Swiss steak. Chicken cacciatore. Fried chicken. This was in California, but my parents were from the Midwest so pretty meat-and-potatoes. There was always a side vegetable and a starch. Rarely bread or rolls. Occasionally........

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