If you’re a person of a certain age, you might remember the clothing brand Esprit. For many of us, shirts with that name sat in boxes kept in the garages of our parents. Many tossed a lot of these styles, thinking, “Surely those will never be a ‘thing’ again.” And yet here we are.

In recent articles, we’ve discussed the return of Gen X fashion. From neon fluorescent colors to high-waisted “Hammer” pants, we’re seeing trends come back to both the runway and the streets. But the hard re-launch of Esprit is seemingly resonating deeply with many Gen X-ers, especially women.

In a recent Threads post (which has already reached nearly 18,000 likes), Deana Hamby Nall (@deana_nall) shared this thought: “Costco has Esprit shirts. Little House on the Prairie is on TV, Madonna has a banging new album. I just bought my first pair........

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