Many of us have been there. We’re at a stadium concert or sports game and feel parched and starving. After waiting in a line for what feels like forever, we get to the front only to find a single beer and hot dog is $40 dollars. This is barely hyperbole. And in today’s economy, that just doesn’t seem tenable.

Well, Atlanta Falcons fans have another reason to celebrate just in time for the new season, (on top of their electric running back, Bijan Robinson). Their stadium concessions model cut prices by a huge margin. And it seems that many fans and the stadium owners continue to be thrilled by the results.

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Posted on Business Insider’s social media pages, they share an Instagram Reel that begins with people preparing food. A chyron reads, “How one stadium actually serves cheaper concessions.” A voice comments, “In my investigation to find how stadium food got so expensive, I was surprised to find at least one stadium is making a change on its own. And it says it’s working for the........

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