For years, home renovation and home makeover content has entertained the masses, giving people aspirational ideas and serving as fodder for people’s “dream home” desires. But amidst all the quartz countertops, trendy paint colors, and affiliate decor links, a huge swath of people have felt unseen in their own homes.

The reality is that nearly a third of Americans live in low-income households, where the idea of replacing floors or furniture or even repainting a room is way beyond the budget. A lot of homes don’t even look like the “before,” much less the “after,” of home redo content, which is why a video from Midwest Magic Cleaning showing an affordable glow-up of a real-life, worn-down home has been viewed nearly five million times.

As one commenter wrote, “This may be the only home-related video I’ve ever seen that actually acknowledges poor people exist.” Using mostly what the family already had, we get to see a transformation from a depressing, cluttered space to a welcoming, tidy home, and the before and after is every bit as satisfying as anything on HGTV. 

The real reason these homes look this way

The gentleman from Midwest Magic Cleaning perfectly diagnosed the issue with this home right out the gate, saying:

“I grew up in places that look a lot like what I’m showing you here. We didn’t have much money, the place was kind of falling apart, and we didn’t have the money or the time to fix it. They had bad paint jobs, broken molding, broken trim, terrible carpets, terrible........

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