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CHARLEBOIS: The economy is sluggish. So why is fast food struggling?

Fast food is stuck in the middle — too expensive to be cheap, not good enough to be premium

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For decades, economic slowdowns followed a predictable script in foodservice. As household budgets tightened, consumers traded down. Full-service restaurants suffered. Fast food thrived. Value, convenience and predictability made quick-service restaurants (QSRs) the natural refuge in uncertain times.

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