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Opinion National Interest PoV 50-Word Edit

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Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Honda has plans for India. The new City signals commitment

Other than some cosmetic changes on the outside, like a new nose and connected headlights, the new Honda City is the same fifth-generation car that has been around since 2020.

How quickly things can change in just about seven months. At the Japan Mobility Show in Tokyo in October last year, Honda was extremely bullish about its future, with CEO Toshihiro Mibe outlining the company’s ambitious plans in India, the rest of the world, and in Formula 1.

If you are a fan of F1 like me, you must have seen the ongoing disaster that has marked Honda’s new partnership with Aston Martin. Not all Honda’s fault though. According to F1 insiders, poor team management by their chassis partner Aston Martin has a healthy share of the blame as well. But this is not a good look for the Japanese carmaker by any stretch. And then there were Honda’s plans for the world. In Tokyo, I got up close and personal with the Honda Series 0, a SUV and a Sedan featuring a radical new design language both outside and inside. These were going to be Honda’s flagship products across North America, Europe, and China.

However, in March, Honda announced that they were pulling the plug on the Series 0 electric vehicles. The company declared its first annual loss in 70 years, a huge hit of $2.7 billion. Global tariff wars and shifting consumer preferences, particularly in the lucrative North American market, has taken a toll........

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