I have spent the past year watching how anti-Israel sentiment spreads online, both as an observer and as a content creator directly engaging with it. What shocked me most was not only the criticism of Israel, criticism exists, and it always will. What shocked me was how ineffective much of the pro-Israel response has become.

I have posted videos explaining Israel’s position that reached thousands of people, only to see the same comments again and again: “genocide,” “apartheid,” “baby killers.” That matters. Because when the same words are repeated often enough, they stop feeling like accusations and start becoming assumptions.

A recent Gallup poll shows how serious this shift has become. According to the poll, only 37% of Americans now hold a positive view of Israel. This is not just a bad number, it is a warning sign. In politics, when numbers collapse, campaigns do not simply repeat the same message. They change strategy. Israel now faces a similar moment. But our strategy has not changed enough.

Much of the pro-Israel world still operates under the basic assumption that facts alone will change minds. Because of this assumption we respond with long threads, detailed historical explanations, maps, timelines, legal arguments and military justifications. Some of these arguments are true, many are necessary. But they are not enough, facts without a narrative rarely move people.

That is where our side is failing. We........

© The Times of Israel (Blogs)