WindowDressing: On the Swift, Strange Rise of Bad Ideas
My question—and I understand its absurdism—touches the depths of inanity among people for whom the dross of popular culture approaches the sacred, an odd sort of sanctity that becomes, for a moment until the next fad arrives, an inviolable and definitive part of life.
So here’s the metaphor, and if it disturbs you, I apologize in advance.
Imagine a new kind of jeans.
A startup with a flashy logo and a clever name like WindowDressing, introduces a line of high-quality denim. You know how these things begin: limited production, hand-stitched, whispered about in industry-only fashion newsletters. But here’s what makes them special: in the back of the jeans there’s an oval window—a transparent portal that reveals, unmistakably, your entire ass. Not a small peek, not a teasing cutout, but an unambiguous panoramic unveiling.
The window, made of fog-proof plastic (a patented polymer!) is sturdy and condensation-resistant, at least in the early editions.
Now imagine that WindowDressing secures a superstar musician to launch them. The video rollout appears on social media, where such things gestate. It’s cinematic, aspirational, slyly subversive. She wears them while dancing at a club, exiting Pilates, rising from a costly lunch of organic greens, leafing through a glossy magazine, and gavotting through Central Park. And all the while, her entire backside remains visible—curated, lit, framed, proudly displayed.
The video goes viral. Articles appear. The New York........© The Times of Israel (Blogs)





















Toi Staff
Sabine Sterk
Gideon Levy
Penny S. Tee
Mark Travers Ph.d
Gilles Touboul
John Nosta
Daniel Orenstein