At a time when trust in so many institutions is under the microscope, and headlines are riddled with questions of transparency and integrity, one question rises above the rest for anyone considering philanthropy: Whom can I trust with my values, my heart, and my dollars?

Fundraising is often seen as a straightforward pursuit—securing financial support for a cause. How often have we heard the phrase, “We are a fundraising organization”? Yet when it comes to Jewish National Fund-USA, fundraising is far more than a transactional exercise. Yes, every organization raises funds—but Jewish National Fund-USA is not just any organization. It is a movement, a visionary force that is shaping the future of the land and people of Israel. And to realize that vision, we must fund it. And to do so, Jewish National Fund-USA must be the answer to that pivotal question: “Who can I trust?”

We know trust must be earned—through transparency, accountability, and real-world results. Through actions that are founded upon our values. By involving our partners (donors) in the process.........

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