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Fear Is Loud. Joy Is Louder. And Now It Has a QR Code

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Rabbi Yaniv Meirov’s new book pairs a two-minute video with every Torah portion — and quietly builds one of the smartest Jewish engagement models I’ve seen.

We’ve all lived the moment. You’re at a Shabbat table, a Sheva Brachot, a wedding, and a voice cuts across the room: “Say a few words.” Your face turns — as Rabbi Yaniv Meirov puts it — “red, white and blue,” shaking, nervous, thinking, “I have nothing to say.”

Meirov wants to erase that moment forever. And he thinks he’s found the tool to do it.

The rabbi is the driving force behind Chazaq, the Queens-based organization that, in his telling, has spent two decades “igniting the spiritual spark of thousands of people.” His new book, Ohr Chazaq on the Parsha, has already logged 13,000 pre-ordered copies before it has even reached most shelves. And it does something no Parsha book has done before.

A book for a world that stopped reading

Open to any week’s portion and you’ll find a short, sharp insight — a story, a parable, an idea you can actually carry. Next to it: a QR code. Scan it, and up pops a two-to-three-minute video of the rabbi delivering that same Dvar Torah himself.

“The cool thing about this book,” Meirov told me, “is that a lot of people don’t like to read. So there is a QR code you can scan for each week’s Parsha before Shabbat, and you’ll watch a two-to-three-minute video of yours truly giving over that Dvar Torah.”

That instinct — meeting people where their attention actually lives — is the whole game. We live in a short-form world. I’ve sat in Meirov’s events and felt genuinely lifted, then walked out an hour later already fuzzy on what, exactly, had moved me. This book fixes that gap. It takes the inspiration of the room and puts it somewhere you can find it again.

“It’s the........

© The Times of Israel (Blogs)