Starting this month, American consumers are shopping for Indian goods, and Indian exporters shipping to the U.S. will feel the sting of a new 25 per cent tariff slapped by the Trump administration. In a move framed as protecting domestic manufacturing, Washington’s latest trade salvo imposes up to 25 per cent duties on a range of Indian exports – including 25 per cent on certain textiles and auto components, and 10–15 per cent on categories like generic pharmaceuticals and machinery part But while headlines focus on diplomatic retaliation and political posturing, the real story here is about consumers, on both sides of the trade wall.

Whether it is a small apparel brand in Gujarat, a turmeric exporter in Erode, or a U.S. importer sourcing affordable generics from Hyderabad, this tariff hike doesn’t just punish trade, it punishes choice. Instead of a knee-jerk reaction, India should treat this moment as a strategic wake-up call. The global trading order is shifting fast. Protectionism is making a comeback under the “national........

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