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Scott Begbie: Red or Dead designer Wayne Hemingway loves Aberdeen – and the city is ready to show the world why

55 0
22.09.2026

Tell you what, that fashion designer chap, Wayne Hemingway, has got excellent taste.

I can’t speak for the clothes he creates with his Red Or Dead label – more of a fan of Matt Allan, myself – but he’s spot on when he declares “Aberdeen is a bloody great place to be”.

Once again, it takes an in-aboot-comer to point out that the Granite City is a sparkling gem, full of delights.

In his case, it was the vintage shops and vinyl record stores that sold it to him as much as the stunning architecture.

That and the optimism and positivity that abounds in the city – despite our keyboard warrior chums.

The fashion icon was right on a couple of other points, too. Fundamental ones at that.

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