Ferrari marketing chief steps down after controversial EV launch
Ferrari has officially replaced its chief marketing officer, a 16 years veteran of the company just weeks after facing intense backlash over the launch of the Luce, the first ever luxury automaker’s first electric vehicle.
The firm revealed this week that Enrico Galliera would step down from his role of chief marketing and commercial officer.
Notably, former BMW Italy head Massimiliano Di Silvestre in July will be performing the new role. The Luce was publicly........
