“Institutional investors don’t go by numbers on X,” said Pranav Pai, founding partner of the early-stage venture-capital firm 3one4 Capital.

That hasn’t stopped founders from sharing them anyway. This includes Rohan Nayak, co-founder of Bengaluru-based audio-series company Pocket FM, who posted his company’s numbers on 10 September. Strikingly, Pocket FM seems to have doubled its annualised revenue to over $500 million (~Rs 4,500 crore) in a year. The reason, wrote Nayak, is the company’s decision to produce all its content using........

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