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Hyperpure rode Blinkit’s coattails to the top. Until Blinkit shrugged it off

21 0
02.02.2026

As Sushant started his work day, the figure of Rs 2,25,000, once again, flashed across his mind. 

Sushant is a supply-chain-and-sourcing manager for Eternal’s Hyperpure—a B2B arm that supplies raw material and kitchen supplies to restaurants, as well as fresh produce to quick-commerce platform Blinkit. And the ominous number pervading his thoughts was the monthly permissible burnThe often-unavoidable wastage of fresh fruits and vegetables for the Mumbai warehouse (located in Bhiwandi) which he handled. 

It was 29 January, and the burn had already crossed Rs 1,97,000. Hence, Sushant’s........

© The Ken