Srinagar: Jammu and Kashmir is not merely a filming location but is emerging as an active creator, host and partner in modern global storytelling, Union Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr L. Murugan, said on Thursday.

Addressing the closing ceremony of the first-ever International Film Festival of Jammu and Kashmir (IFFJK) in Srinagar, Murugan congratulated Chief Minister Omar Abdullah and the Jammu and Kashmir Government for organising the festival, besides appreciating the jury members, volunteers and administration for bringing international cinema to the region. “We see the vision translating into reality. For decades, the silver screen showed us the snow peaks of Gulmarg, the serene landscapes of Srinagar and the historic temples of Jammu through a camera lens. Today, Jammu-Kashmir is not just a brief shooting location; it is becoming an active creator, host and partner in modern global storytelling,” he said.

Recalling Prime Minister Narendra Modi’s remarks from 2019, Murugan said Jammu and Kashmir had long been a favourite destination for filmmakers and that the region was now witnessing a renewed push to attract the film industry.

He said the first international film festival........

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