Judge orders Google to change ad auction rules
Judge orders Google to change ad auction rules
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DC Bureau: Calls for Congress to Act on AI
DC Bureau: Calls for Congress to Act on AI
A federal judge has ordered Google to change its rules for auctioning online advertising on its platforms after finding last year that the search giant had an illegal monopoly over the technology connecting publishers and advertisers.
The remedies were made public late Wednesday, when U.S. District Judge Leonie Brinkema unsealed her opinion from earlier this month.
In the decision, Brinkema ruled that Google did not have to break up its ad tech business, rejecting the Department of Justice’s (DOJ) request to force the company to sell off its advertising exchange or open-source the technology behind its platform for publishers.
She accepted “most” of the behavioral remedies put forward by Google and the federal government, but the specifics remained under seal until Wednesday.
“The Court finds that........
