Michelle Obama’s voting initiative courts Gen Z by tapping influencers

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Today's Top Stories - September 15, 2026

Today's Top Stories - September 15, 2026

Former first lady Michelle Obama’s voter registration and engagement initiative is targeting Gen Z, launching a “Voting Squad” made up of popular content creators and aimed at urging young people to head to the polls.

Some of the content creators joining the effort announced Tuesday include Brandon Edelman, who is known as Bran Flakezz on TikTok and boasts more than 1.4 million followers, “plant enthusiast” Paige Tailyn, physician and “medical mythbuster” Joel Bervell and........

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