There's a motto that the partners at Fight Agency, the strategy firm that represents New York City mayoral front-runner Zohran Mamdani, take seriously.

The campaign that's having more fun is often the winner.

It’s a philosophy that the group of consultants have brought not only to Mamdani's campaign but to those of other candidates including Gina Hinojosa, who is running for governor of Texas, and Graham Platner, who is running for the Senate in Maine.

“We need to usher back in a politics of possibility,” said Morris Katz, one of the partners at Fight Agency, along with prominent strategists Rebecca Katz, Julian Mulvey, and Tommy McDonald.

Fight Agency is setting itself and Mamdani up in a way they say could help Democrats learn lessons about what went wrong during the 2024 election cycle and how to rebuild their party with more appealing candidates and a stronger message.

The new firm’s partners in the past led campaigns for a number of unconventional, scrappy candidates including Sens. Bernie Sanders (I-Vt.), Ruben Gallego (D-Ariz.) and John Fetterman (D-Pa.).

Now they are providing guidance for Mamdani, who has come out of nowhere to become the favorite to be New York City’s next mayor.

If Mamdani wins, Fight Agency believes they will prove again that a candidate with a clear, authentic message and brand can prevail no matter the odds.

Morris Katz said the broader narrative on Mamdani’s campaign is, “Life doesn’t have........

© The Hill