“Delivery, delivery, delivery”. That’s what the prime minister promised as he announced yet another government reboot, insisted he would get all asylum hotels closed “as quickly as possible” and was filmed with the ubiquitous union flag in the background. (“Look, I’m the leader of the Labour party who put the union jack on our Labour party membership cards,” he boasted.)

Let’s quote Keir Starmer’s deliverance speech in context: “We are now into phase two of the government, which is where we focus on delivery, delivery, delivery and start to show what a difference a Labour government really makes.” Which, of course, can be happily soundbited as “delivery, delivery, delivery”. That’s the thinking, anyway.

But if there’s one thing that sums up why Starmer is a useless politician, it’s this mantra. You can see what the PM is trying to do. He’s echoing Tony Blair – again. “Education, education, education”. The same trick. One word repeated three times. Even the same number of syllables, so we can chant it from memory.

There’s only one problem. “Delivery, delivery, delivery” (which he tried out in a practice run last December in Scotland) doesn’t mean anything. It’s vacuous nonsense. What’s more, “delivery” is almost impossible to remember as a word, let alone a slogan. Not even the Post Office could get away with it. (Nor the Royal College of Obstetricians and Gynaecologists for that matter). “Delivery,........

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