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How The Algorithm Stripped The Soul Out Of Songwriting

Instead of being consumed in its entirety, a song fragment must typically succeed on social media before listeners seek out the full track.

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I’m sure you’ve experienced this ritual: a baby boomer, raised on The Beatles or Led Zeppelin, encounters a viral hit from TikTok and declares it terrible. “Today’s music,” he insists to his Gen Z interlocutor, is less melodic, less introspective, less human. Where, he asks, is the aching release of “Hey Jude,” the slow climb of “Stairway to Heaven,” the sense that a song might reveal something rather than simply repeat itself? 

The charge is not entirely wrong. Engineering modern mainstream music often involves repeating wide-net choruses between forgettable verses, occasionally throwing in a bridge. Music from the 1960s and ’70s may have followed the same recipe, but there was something soulful about the hits of the past that cemented them as diamonds, still rediscoverable decades later. 

What has changed is not the presence of emotional expression, but the conditions under which the feeling must be expressed. Music, like language, bends to the medium that carries it. And in the 2020s, that medium is not the radio dial, but the social........

© The Federalist