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Pakistan's floriculture sector

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Pakistan's agriculture is dominated by the production of wheat, cotton and more water thirsty crops such as rice and sugarcane. A significant proportion of the country's labour force is engaged in the production of these crops which offer modest returns, while straining the country's scarce water resources. Yet, within the existing agricultural landscape lies a vibrant but overlooked opportunity: floriculture.

With its diverse climate, rich soils and proximity to major markets, Pakistan is well suited to boost its production of roses, gladiolus, marigolds and many more flowers and other ornamental plants. By investing in floriculture, Pakistan could lift rural incomes, generate new jobs and tap into the booming global flower market, which is already a multi billion dollar industry that keeps expanding.

Investing in floricultural production makes both economic and environmental sense for a water-stressed country like Pakistan, where its existing crop choices consume well over 90% of all available freshwater.........

© The Express Tribune