Every year, World Breastfeeding Week from August 1st to 7th serves as a global reminder of the critical role breastfeeding plays in the survival, health and well-being of infants and young children. While breastfeeding is often perceived as a natural and instinctive act, the reality for many mothers, particularly in rural and underserved areas like Sindh, is far more complex. This week is not only an opportunity to raise awareness about the benefits of breastfeeding but also a moment to reflect on the challenges and structural barriers that hinder its practice in Pakistan.

The data from Sindh's Infant and Young Child Feeding (IYCF) survey by Sindh Bureau of Statistics reveals alarmingly low rates of early initiation and exclusive breastfeeding. This underscores the urgent need for policy enforcement, community-level support and awareness to ensure every child receives the best nutritional start in life.

The statistical snapshot on IYCF in Sindh (2018-19) reveals critical gaps in early childhood nutrition practices. Only........

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