‘Strategy Of Deception’: Kars4Kids Under Fire For Alleged Shady Business Practices

Image not from story. (MLADEN ANTONOV/AFP via Getty Images)

Kars4Kids’ happy-go-lucky jingle will no longer be broadcasted in California, after a state judge determined Kars4Kids had violated California’s false advertising law and unfair competition law.

The charity organization allegedly failed to inform television viewers that it was a Jewish non-profit principally aimed at funding Oorah, an Orthodox Jewish outreach organization. 

Judge Gassia Apkarian wrote in a May 8 ruling that Kars4Kids’ “stated intent to make the advertisement ‘memorable’ through extreme repetition, while simultaneously stripping it of all substantive facts, constitutes an actionable strategy of deception.” (RELATED: ‘How’s The Rabbi?’:........

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