The hatred for data centers is pretty bad when beverage companies team up with famous NFL players to mock them.

Liquid Death, which makes canned water, Garage Beer, and NFL legend Jason Kelce, have launched a new ad campaign spoofing the amount of water AI data centers consume to keep computers cool.

The campaign is dubbed “We Want Your Pee” and opens with a “P[EE].S.A.-style” video featuring Kelce and the co-owner of........

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