menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Is reading your favourite hobby? A new era of book clubs is reshaping how we read

25 0
16.04.2026

Reading is experiencing a resurgence among Gen Z and millennials, many of whom are actively seeking alternatives to “doomscrolling” and the mental fatigue associated with constant social media use.

In North America, an estimated 57 to 61 per cent of Gen Z and millennials identify as readers, averaging 3.5 to 4.5 books per year, with a preference for physical books. Younger readers are also more likely to purchase books in a bookstore and be active library users, which is notable in an era dominated by digital media.

Although reading is often viewed as a solitary activity, it can also foster meaningful connections with others. Participation in a reading community can reduce social isolation, alleviate loneliness and increase a sense of belonging and connectedness — something younger generations report struggling with.

Book clubs can serve as a natural extension for those seeking the benefits of reading and community. Among younger adults, interest in book clubs is growing: about 21 per cent of Gen Z and 29 per cent of millennials report belonging to one, but they’re putting their own spin on them.

Hobbies can bring joy, well-being, and focus to our busy lives, but so many of us don’t have one. If you’re ready to replace scrolling with stitching, or hustle with horticulture, The Hobby Starter Kit (a new series from Quarter Life) will help you get going.

A brief history of book clubs

Book clubs aren’t new. They can be traced back at least to the 16th century, when groups — often women — gathered for education and debate, often about religious texts.

In later centuries, reading groups became important spaces for women’s intellectual lives at times when formal education was........

© The Conversation