With an upcoming FIFA World Cup being staged across the nation, 2026 was supposed to be a bumper year for tourism to the United States, driven in part by hordes of arriving soccer fans.

And yet, the U.S. tourism industry is worried. While the rest of the world saw a travel bump in 2025, with global international arrivals up 4%, the U.S. saw a downturn. The number of foreign tourists who came to the United States fell by 5.4% during the year – a sharper decline than the one experienced in 2017-18, the last time, outside the height of the COVID-19 pandemic, that the industry was gripped by fears of a travel slump.

Policy stances from the Trump administration on everything from immigration to tariffs, along with currency swings and stricter border controls, have seemingly proved a turnoff to travelers from other countries, especially Canadians – the single largest source of foreign tourists for the United States. Canadian travel to the U.S. fell by close to 30% in 2025. But it is not just visitors from Canada who are choosing to avoid the United States. Travel from Australia, India and Western Europe, among others, has also shrunk.

We are experts in tourism. And while we don’t possess a crystal ball, we believe that the tourism decline of 2025 could well continue through 2026. The evidence appears clear: Washington’s ongoing policies are putting off would-be travelers. In other words, the tourism industry is in the midst of a “Trump slump.”

The impact of Donald Trump’s policies are perhaps most pronounced when looking north of the U.S. border. According to the U.S. Travel Association, Canadian visitors generated approximately 20.4 million visits and roughly US$20.5 billion in visitor spending in 2024, supporting about 140,000 American jobs.

The economic impact of fewer Canadian visitors in 2025 affects mostly border states that........

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