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Who is Bad Bunny? Why the biggest music star in the world sings in Puerto Rican Spanish

6 27
05.02.2026

Bad Bunny is on a roll. Among the three wins at the 68th Grammy Awards, DeBÍ TiRAR MáS FOToS (I should have taken more pictures) became the first Spanish-language record to win Album of the Year. On Sunday, Bad Bunny will be the first Latino and Spanish speaking artist to perform as solo headliner at the Super Bowl halftime show.

Born Benito Antonio Martínez Ocasio, and raised in Borinquen (the Taíno-language name for Puerto Rico), Bad Bunny’s life and music has been marked by political, social and economic crises affecting the archipelago: government corruption, failing infrastructure and debt.

Bad Bunny has used his voice to protest in both his music and public statements against national crises and the ongoing effects of colonialism, while celebrating Latinx and Puerto Rican identities.

Bad Bunny started posting songs on SoundCloud in 2016. In 2018, he released his first album, X 100PRE. Sung in Spanish, the album reached number 11 on the Billboard charts.

His third album, 2020’s El último tour del mundo (The Last World Tour), became the first Spanish-language album to reach number one in the Billboard charts. His fourth record, 2022’s Un Verano Sin Ti (A Summer Without You) also topped this chart, this time for 13 weeks.

DeBÍ TiRAR MáS FOToS stands out against Bad Bunny’s previous albums for its focus on Puerto Rican identity and ongoing fight against colonisation. This is reflected in the album through national symbols, genres and, of course, language. Bad Bunny........

© The Conversation