Motown girl group Martha and the Vandellas not only recorded an anthem for the civil rights era – they fought for fair pay and proudly called themselves divas
The CBS television show “It’s What’s Happening Baby” aired a music video featuring Martha and the Vandellas performing their hit song “Nowhere to Run” to kick off its national broadcast dedicated to Detroit on June 28, 1965.
In the video, the Detroit-based trio sang about how they could not escape missing an ex-lover after a breakup while sitting in a white Mustang moving slowly down the assembly line in the Ford Motor Co.’s River Rouge plant.
As a cultural and labor historian, I see the “Nowhere to Run” video as an iconic testament to Detroit’s reputation as the “Motor City” and the role of the autoworker in the American imagination.
Motown founder and CEO Berry Gordy, Jr. worked on the Ford assembly line and used it as inspiration for Hitsville U.S.A., the famed headquarters and music recording studio that served as a space to train performers and perfect the “Motown sound” for the masses.
Martha and the Vandellas were part of Motown’s illustrious roster of artists in the 1960s. Initially comprised of Martha Reeves, Rosalind Ashford and Annette Beard, and with members changing over the next three decades, they helped establish the Black “girl group.” They presented themselves as working class in videos like “Nowhere to Run.”
Their classic anthem “Dancing in the Street” reflected the revolutionary mood of civil rights protesters, especially Black Americans in the 1960s. As lead singer, Reeves also emerged as a pioneering R&B “diva,” helping pave the way for Black female solo vocalists like Whitney Houston, Janet Jackson, Mary J. Blige and Beyoncé.
A patient path to stardom
Martha Reeves was born in Eufaula, Alabama, on July 18, 1941. Soon after, her family moved to Detroit’s east side. Music occupied a central place in her life from childhood.
Reeves writes in her 1994 memoir, “Dancing in the Street: Confessions of a Motown Diva,” about her father........
